EventBuilder
VIVA USA, Inc.
2026 WBENC National Conference - Salt Lake City

VIVA USA's STARS Platform Growth Opens Channel Partnership for Microsoft-Native Event Solutions

With 750+ employees globally and enterprise clients demanding Teams-integrated training, VIVA USA's SaaS success creates joint revenue opportunities through compliant, scalable event infrastructure.

We've been studying VIVA USA, Inc.

VIVA USA is actively hiring an Event Coordinator specifically to manage "pre-event testing for AV and systems" and "event registration portals" — the exact operational overhead that prevents teams from focusing on strategic initiatives like STARS platform demonstrations and client education programs.

As a Microsoft ecosystem partner leveraging ASP.NET and Microsoft 365 infrastructure, VIVA USA faces the same challenge we see across IT consulting firms: enterprise clients demand Teams-native solutions with security certifications, but internal engineering capacity needs protection from event logistics to focus on revenue-generating product development.

Vasanthi Ilangovan's leadership in building both contingent staffing operations and the STARS Supplier Success SaaS platform positions VIVA USA perfectly for a channel partnership where EventBuilder handles the event infrastructure while VIVA USA focuses on core consulting and platform growth.

Strategic Partnership Opportunities

Two complementary paths to mutual growth through Microsoft ecosystem alignment

Channel Partnership Track

Microsoft Ecosystem Revenue Sharing

Partnership Opportunity

STARS platform enterprise clients require compliant virtual training and onboarding at scale. VIVA USA's Microsoft shop credentials create natural demand for Teams-native solutions, but event production isn't core to consulting revenue.

Joint Value Creation

EventBuilder's white-label Teams-native event services complement VIVA USA's STARS platform delivery. We handle event infrastructure with ISO 27001/27701 certification while VIVA USA focuses on consulting relationships and SaaS growth.

"EventBuilder integrated with Microsoft products, as we are a Microsoft shop, and allowed for streamlined event management." — Alice Liang, CEO, SolarTech (competitive win in Microsoft-committed evaluation)
Explore Partnership Revenue Model
Direct Services Track

Managed Event Infrastructure for IT Consulting Growth

Operational Challenge

Current job posting reveals VIVA USA needs dedicated event coordination for "pre-event AV testing" and "registration portal management" — exactly the logistics overhead that diverts technical talent from STARS platform development and consulting delivery.

EventBuilder's Full-Service Solution

Our Production & Live Event offering eliminates internal event-ops staffing needs: custom registration microsites, Teams production with rehearsals, live moderation, and 24/5 support — delivered by specialists, not help center tickets.

EventBuilder supports about 500 sessions per month for Microsoft Enterprise Support Digital with zero internal staffing requirements from the client team.
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Marketing Communications Support

STARS Platform Growth Through Professional Event Production

Growth Engine Challenge

STARS platform market expansion requires consistent "industry events" and "video content" for B2B marketing, but professional virtual event infrastructure must integrate seamlessly with existing Microsoft ecosystem including SendGrid email workflows.

Teams-Native Marketing Events

EventBuilder's Registration & Compliance offering delivers branded microsites with Microsoft 365 integration, automated nurture sequences, and clean CRM data exports — expanding your marketing capability without platform sprawl.

Delivered 400+ events reaching 180,000 registrants for Microsoft Commercial Licensing partner education programs with full CRM integration and lead tracking.
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Why Microsoft Partners Choose EventBuilder

Proven scale with the security posture enterprise IT consulting demands

"We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time."
— Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft
"I truly cannot say it enough, you and the team at EventBuilder have been just absolutely incredible to work with."
— Nicole Porter, Global Programs Engagement Leader, Microsoft

75,000+ events delivered for organizations that cannot afford technical failure
Microsoft Preferred Supplier (MSP #003000922) | ISO 27001 & 27701 Certified

Start the Partnership Conversation

Whether you're exploring channel revenue opportunities through joint Microsoft ecosystem clients or need immediate event infrastructure support for STARS platform growth, let's discuss how EventBuilder complements VIVA USA's consulting excellence.

As a WBENC-certified, women-owned Microsoft Preferred Supplier, we bring both technical capability and supplier diversity value to enterprise partnerships.

Partnership Discussion